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Commerical cachet

DGA nominates rookies, vets for ad trophy

The Directors Guild of America has tapped rookie nominees Frederick Bond, Andrew Douglas and Jim Jenkins along with three-timers Dante Ariola and Noam Murro for its commercials award trophy.

“It takes a skilled filmmaker to tell a compelling story in under 60 seconds,” said DGA president Michael Apted. “These five directors have done just that — using talent, craft and a creative imagination to provide us with some of the most innovative storytelling out there today.”

Kudos will be presented Jan. 29 at the 57th annual DGA Awards gala at the Beverly Hilton. David Fincher won the commercial award last year.

Ariola, who was nommed in 2000 and 2002, was cited for “Circus” for Stella, “Urban Legend” for Levi’s and “Money Tree” for Barclay’s.

Bond was cited for “Cherry” for Three, “Jelly Fish” for Three and “The Other Game” for Nike-Euro.

Douglas was tapped for “Fell It” for Renault, “The Air” for PricewaterhouseCoopers, “New Day” for Barclay’s and “Hat” for Microsoft.

Jenkins was named for “Antlers” and “Milk Truck” for Discovery Channel, “Dance Party” for Nextel and “Strange Fruit” for TBS.

Murro, who was nominated in 2002 and 2003, was cited for “Carry” for Adidas, “Glen” for Starbucks and “Toy Boat” for eBay.

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