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PGA toons up a new kudo

Noms will be announced Jan. 4

The Producers Guild of America has added a seventh competitive awards category: Producer of the Year in animated film.

Move comes four years after the Academy of Motion Picture Arts & Sciences created a similar category.

Nominations for the award will be announced Jan. 4 and the kudo will be presented as part of the Jan. 22 awards ceremonies at the Universal Hilton. The deadline for submission is Dec. 7.

The PGA announced Tuesday that its qualifying rules in the new category are the same as the AMPAS regulations, which define an animated film as a motion picture created using a frame-by-frame technique of at least 70 minutes in running time, with a significant number of the major characters animated and animation figuring in no less than 75% of the pic’s running time.

The org said animated feature films meeting the qualifications won’t be eligible to win its Darryl F. Zanuck Producer of the Year Award in theatrical motion picture. It noted that animated features that have already been submitted for the Zanuck will be moved to the new category by the PGA Awards Committee.

PGA Awards co-chair Bruce Cohen said, “The recent renaissance in animated features has been one of our industry’s greatest success stories of the past decade, and we feel it’s only appropriate that the Producers Guild follow in the steps of the Motion Picture Academy by recognizing the remarkable quality of these productions with their own competitive category.”

“Shrek” won the first animation Oscar, followed by “Spirited Away,” “Finding Nemo” and last year’s “The Incredibles.”

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