As part of its 10th-anni festivities, online retail giant Amazon.com has enlisted such Hollywood heavyweights as Harrison Ford and Jeff Bridges for its “Special Deliveries” promotion.
The celebs hand-deliver products they’re connected with to an unsuspecting random customer.
Jason Alexander, for example, carried “Seinfeld” DVDs to a customer in Brentwood, while Bridges brought “The Big Lebowski” to a couple in Santa Barbara.
What’s in it for the celebs? Amazon offers a couple of lures that brick-and-mortar retailers can’t match.
One is online boutiques.
Bridges’ Amazon page, for example, gives a bio with links to purchase the DVDs of his films and his favorite movies.
“We work with each celebrity and their staff to create something different for each person,” says Amazon spokesperson Jani Strand.
Another attraction: the celeb’s Amazon page can pitch for a favorite charity. Bridges’ page has a message supporting the End Hunger Network and a link that lets shoppers donate online.
“Hopefully the message on Amazon will create more awareness about hunger,” says Bridges, “and lead to more people contacting their representatives in Washington to help protect the Food Stamp program.”
Michael J. Fox‘s page supports Parkinson’s research; Chris Noth‘s features the Rainforest Action Network.
With almost 50 million active customer accounts on Amazon.com, such links can be a powerful fundraising vehicle. Not to mention good PR.