You will be redirected back to your article in seconds

A push for parents

Biz battles indecency effort via family plan

WASHINGTON — The entertainment industry will today announce a campaign to promote a Web site advocating parental responsibility as the main line of defense against children’s exposure to inappropriate material.

Effort represents a unified attempt by virtually all major media and entertainment companies to forestall anti-indecency legislation.

Campaign kicks off with a press event at noon on Capitol Hill, featuring remarks from four senators who support the new joint effort, called “Pause Parent Play” and sponsored by an unprecedented coalition comprising the movie, music and cable industries, video and computer game publishers and various allied family organizations.

“The campaign is dedicated to making it easier for parents to choose which movies and TV shows their kids watch, songs they listen to and videogames they play,” according to a coalition statement. Web site Pauseparentplay.org provides information and advice on the latest filtering techniques and technology.

Initial coalition

The first major group of media players and allies to advocate parental responsibility over governmental regulation was TV Watch, which debuted in the spring (Daily Variety, May 5). TVW consists of Viacom, News Corp. and NBC Universal as well as the American Conservative Union and the Creative Coalition.

Members of the Pause Parent Play coalition in addition to Viacom, News Corp. and NBC U include the Motion Picture Assn. of America, Recording Industry Assn. of America, Microsoft and National Cable & Telecommunications Assn.

TV Watch also will be on Capitol Hill, holding a “V-chip setting contest,” which is intended to demonstrate how simply parents can control what shows appear on their television sets.

The senators who not only support PPP but also serve as its informal advisers are Rick Santorum (R-Pa.), Joe Lieberman (D-Conn.), John Ensign (R-Nev.) and Mark Pryor (D-Ark.).

More Film

  • 'Shelved' Launches China-New Zealand Production Alliance

    Andrew Adamson's 'Shelved' Launches China-New Zealand Production Alliance (EXCLUSIVE)

    WASHINGTON — The entertainment industry will today announce a campaign to promote a Web site advocating parental responsibility as the main line of defense against children’s exposure to inappropriate material. Effort represents a unified attempt by virtually all major media and entertainment companies to forestall anti-indecency legislation. Campaign kicks off with a press event at […]

  • Robert Zemeckis

    Robert Zemeckis to Direct Adaptation of Roald Dahl's 'The Witches' (EXCLUSIVE)

    WASHINGTON — The entertainment industry will today announce a campaign to promote a Web site advocating parental responsibility as the main line of defense against children’s exposure to inappropriate material. Effort represents a unified attempt by virtually all major media and entertainment companies to forestall anti-indecency legislation. Campaign kicks off with a press event at […]

  • Morgan Neville

    Director Morgan Neville on the Mr. Rogers Movie That Will Make You Cry

    WASHINGTON — The entertainment industry will today announce a campaign to promote a Web site advocating parental responsibility as the main line of defense against children’s exposure to inappropriate material. Effort represents a unified attempt by virtually all major media and entertainment companies to forestall anti-indecency legislation. Campaign kicks off with a press event at […]

  • 'Uncle Drew' Review: Kyrie Irving Takes

    Film Review: 'Uncle Drew'

    WASHINGTON — The entertainment industry will today announce a campaign to promote a Web site advocating parental responsibility as the main line of defense against children’s exposure to inappropriate material. Effort represents a unified attempt by virtually all major media and entertainment companies to forestall anti-indecency legislation. Campaign kicks off with a press event at […]

  • Owen (CHRIS PRATT) and Blue face

    Box Office: 'Jurassic World: Fallen Kingdom' to Devour $130 Million in Debut

    WASHINGTON — The entertainment industry will today announce a campaign to promote a Web site advocating parental responsibility as the main line of defense against children’s exposure to inappropriate material. Effort represents a unified attempt by virtually all major media and entertainment companies to forestall anti-indecency legislation. Campaign kicks off with a press event at […]

  • Larry DavidHBO 'Curb Your Enthusiasm' TV

    HBO Welcomes New WarnerMedia Boss John Stankey With Video Featuring Bill Hader, Sarah Jessica Parker, Larry David

    WASHINGTON — The entertainment industry will today announce a campaign to promote a Web site advocating parental responsibility as the main line of defense against children’s exposure to inappropriate material. Effort represents a unified attempt by virtually all major media and entertainment companies to forestall anti-indecency legislation. Campaign kicks off with a press event at […]

  • Carlo ChatrianLocarno International Film Festival programme

    Berlin Film Festival Set to Hire Locarno Chief Carlo Chatrian as Artistic Director

    WASHINGTON — The entertainment industry will today announce a campaign to promote a Web site advocating parental responsibility as the main line of defense against children’s exposure to inappropriate material. Effort represents a unified attempt by virtually all major media and entertainment companies to forestall anti-indecency legislation. Campaign kicks off with a press event at […]

More From Our Brands

Access exclusive content