Web rivals embrace vid at rapid clip

Yahoo!, Google vie for H'wood content

Yahoo! and Google are upping the ante in their war for Hollywood content.

As it takes its media search product, which allows Netheads to find video clips online, out of beta and officially launches it today, Terry Semel’s Yahoo! has added a number of new content partners, including CBS News, MTV, VH1, CMT, Discovery Channel and the Scripps nets such as Home & Garden and DIY.

Also included is the video content Yahoo! itself hosts, such as clips from “The Apprentice” and “The Contender” that are part of the Netco’s just-extended deal with Mark Burnett Prods.

Yahoo! focuses its video search on clips that are online, linking users directly to them. It also has a broad library of online-only content submitted by users.

Google has a significantly different approach, recording programs and then giving viewers still images and transcripts of the video, even though most of it isn’t available online.

Search giant has added CNN and the Discovery cable nets to its library of content. Its official partners also include Fox News, C-SPAN and PBS. But without official agreements, Google Video also indexes content from all six broadcast nets.

While neither of the Netcos competing in video search has yet integrated advertising, both are surely hoping to take advantage of the growing market for video advertising once they attract substantial numbers of users.