Warner Music is becoming the first label to put musicvideos on cell phones.
Edgar Bronfman Jr.-controlled diskery has signed with Verizon Wireless to make its catalog part of the cellular provider’s Vcast service, which provides an array of multimedia content to users for a monthly subscription fee.
While musicvideos are available on a number of Web sites for free, deal marks the first subscription-based service for such content on any outlet.
The label’s entire catalog won’t be available for download, however. Instead, Warner will put a rotating group of new and catalog musicvideos on the Vcast service each week.
Verizon plans to use Warner videos from artists including Simple Plan and My Chemical Romance as part of the marketing campaign for Vcast.
Other content providers working with Vcast include MTV Networks, Fox and the NBA.
Service launches this month in 30 cities where Verizon Wireless has high-speed networks capable of delivering video content. Users will pay $15 per month.