Google is getting into the movie biz as part of a broader push that could help it get more marketing coin from Hollywood.
Online search giant is adding an array of movie-related services, including showtimes and summaries of reviews.
Coming just a month after Netco launched its video service, which searches clips from numerous TV nets, movie service marks a further push into the online entertainment space that has been thus far dominated by Yahoo! and AOL.
New service likely also means Google will become a bigger destination for ad dollars from studios as users are now able to find showtimes and review information on its Web pages.
Showtimes are being provided by an unnamed partner, while the review compilations were developed with Google’s own search technology. In addition to providing summaries of reviews and noting keywords that appear in many of them, it summarizes other reviews on the Web, like competing site Rotten Tomatoes.
Google provides a comprehensive five-point scale based on quantifiable ratings within individual reviews and scores its technology assumes by extracting keywords.
“This will develop a new query stream based on movies for Google,” noted director of consumer web products Marissa Mayer. “People weren’t previously able to get this information just by typing a movie title in Google.”
Mayer said there are no specific plans to launch a movies site on Google, like its news and video sites, though that would be easy to build based on its new offering. Company could also move start earning commissions by linking online ticket sales to its showtimes, though there aren’t yet plans for that either.
Movie searches are already enabled on Google and were promoted on its home page beginning Wednesday.