Curry gets Sirius about podcasting

Former MTV VJ to produce show for satcaster

NEW YORK — Sirius Satellite Radio is jumping on the podcast bandwagon, signing the godfather of the movement, Adam Curry, who wrote the first podcast software less than a year ago.

Curry, 40, a former MTV VJ, will produce a four-hour daily show for the satcaster, “Adam Curry’s Podshow,” featuring the best podcasts from around the world.

The software Curry created allows iPod users to make their playlists available to others to download to a computer or another portable media player. More than 6 million people have listened to podcasts, according to the Pew Internet & American Life Project.

Curry said the podcasts will feature unsigned, often undiscovered artists, as well as the amateur deejays who found them. Show coincides with the launch of Curry’s Podshow.com, an entertainment and information network on podcasting.

“We’re tracking about 5,000 podcasts now,” Curry said. “The music that’s being played is from tens of thousands of artists who are creating music but have no shot of getting play on commercial radio.”

Sirius’ deal follows an announcement by radio giant Infinity Broadcasting last week that it was converting a San Francisco AM station into a venue for airing podcasts, which also will be streamed on the Web.

Satellite radio doesn’t have to comply with FCC indecency regs, however, and Curry said he won’t edit the podcasts for profanity or the inevitable weirdness they contain.

Curry produces his own podcast, Daily Source Code, and runs ipodder.org, a directory of the medium.