Apple has hit the 1 million sales mark for video content in its iTunes Music Store three weeks after launching.
It’s just a fraction of the company’s online music sales, which now total more than 1 million per day.
Video-enabled iPods have also only been on the market for three weeks, meaning Apple will likely sell more content as the hardware further penetrates the market, particularly following a likely spike in sales over the holidays.
However, company will have to substantially grow its library of non-musicvideo content beyond a handful of TV shows and shorts to build a market as vibrant as digital music, a fact that topper Steve Jobs acknowledged.
“Selling 1 million videos in less than 20 days strongly suggests there is a market for legal video downloads,” he said in a statement. “Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods.”