The new family production arm of Universal’s DVD group — Universal Studios Home Entertainment Family Prods — has finalized its first major project: a series version of “The Land Before Time” to debut on the Cartoon Network in 2007.
Also set to debut in 2007 will be “Land Before Time: Day of the Flyers,” the 12th feature-length movie in the $1 billion dinosaur franchise. Steven Spielberg produced the original animated theatrical feature in 1988.
During those 17 years, Universal has sold more than 60 million copies of the first film and the 10 subsequent movies produced exclusively for home video, the most recent being last January. Several recent installments have been nominated for multiple DVD Exclusive Awards.
Unit, under general manager and executive VP Glenn Ross, will produce 26 episodes of the new animated series that makes its way to DVD from Universal after its run on Cartoon Network. It will include most of the continuing characters from the movies using a combination of 2-D animation and 3-D backgrounds.
“There is a huge consumer demand for high-quality, family-friendly content both on television and in the home entertainment arena,” said Universal Studios Home Entertainment president Craig Kornblau. Both the TV series and the new feature-length adventure DVD will be jointly supported by a worldwide licensing program, to be spearheaded by Universal Studios Consumer Products Group.