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‘Shark’ bites into homevid

Toon racks up North American sales

Last week’s DVD release of the Oscar-nominated “Shark Tale” generated $80 million in consumer spending in North America, according to DreamWorks Home Entertainment.

That’s well in excess of the movie’s $56 million opening-week gross in theaters and about half of its total gross. It’s also the biggest release of the year so far, with more than 6 million VHS and DVD copies purchased (more than 5.5 million of them discs).

“Shrek 2” was the top homevideo release of 2004, with more than $377 million in consumer spending in the U.S. alone, according to Daily Variety sister publication DVD Exclusive.

Disney will release “The Incredibles” on DVD March 15, two weeks after the Oscar ceremony. “Incredibles” generated about $100 million more at the box office than “Shark Tale,” $258 million vs. $160 million. “Shrek 2” grossed $437 million.

Another of last year’s big animated features, “The SpongeBob SquarePants Movie,” which grossed $85 million in theaters, surfaces on DVD March 1.

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