HOLLYWOOD — National Geographic Home Entertainment is joining the online DVD rental fray with the launch of MovieVoyager.com as a subscription rental service on a select number of titles.
Site will recommend and feature several hundred documentaries and mainstream movies appealing to National Geographic’s core audience. CafeDVD.com, which specializes in arthouse and indie films, will provide fulfillment.
“We’re not trying to compete head on with people like Netflix,” said William Weil, National Geographic’s senior VP of film and TV marketing and business development.
Films will be recommended on Movie Voyager based on genre or place, with Civil War drama “Glory” cited as an example of the former and New Zealand artpic “Whale Rider” the latter. Some 50 National Geographic documentaries will be offered for rental, along with other docs.
A special section of the site will be devoted to National Geographic Traveler magazine. It will promote films tied to destinations featured in the magazine.
Voyager subscribers will pay $3 per title for a seven-day rental period. Alternately, they can choose from three unlimited rental time plans: a two-movie out plan for $12.99 a month, three movies out for $18.99 or four movies out for $23.99.
Those paying by the rental also will be charged shipping charges that range from $2.49 for one to two films to $3.49 for four films.