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GoodTimes revs up NASCAR

Company to release at least three titles annually

HOLLYWOOD — New York-based GoodTimes Entertainment has acquired exclusive distribution rights to NASCAR DVD programming.

GoodTimes forged deals with L.A.-based production and distribution company Melee Entertainment and NASCAR Images, the latter a marketing and entertainment joint venture of Fox Cable Networks and NASCAR Digital Entertainment.

Under the multiyear deal, GoodTimes will release at least three titles annually. The first, “Darrell Waltrip: His Passion Beyond the Wheel,” is just reaching retailers. Next up is May release “Hot Pass With Kenny Wallace,” a behind-the-scenes look at how race cars are built.

Universal Music Video Distribution has distributed the majority of Melee’s titles, including past NASCAR discs featuring Dale Earnhardt Jr. and Tony Stewart, as well as comedy and other performance titles. U will continue to distribute Melee’s catalogue NASCAR titles and has renewed its distrib deal for Melee’s how-to franchise “For Dummies.”

“Our deal (with U) was up, and GoodTimes came up with the best offer for NASCAR,” said Melee VP of marketing and acquisitions Mike Regen.

NASCAR is not only hot on TV. In March, Warner Home Video is releasing “NASCAR: The Imax Experience” on DVD. The film was co-produced by the studio and released in Imax theaters in 3-D in 2004.

(Susanne Ault is a reporter for Daily Variety sister publication DVD Exclusive.)

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