Comcast, the biggest cable operator in the U.S., is so gung ho about video-on-demand movies that, as of November, it will offer its digital subscribers a record 800 VOD titles each month.
About 50 of them are exclusive to Comcast in a service free to its 9.1 million digital subscribers called MoviePass, consisting of titles from Columbia Pictures and, soon, from the MGM library. Comcast picked up an exclusive window to these movies by putting up some of the $4.8 billion it took Sony to buy out MGM last year.
Another 250 free VOD movies come from a deal Comcast has struck with John Malone’s Starz Encore. The rest of the VOD titles come from the pay-per-view window; from on-demand spinoffs of the pay TV networks, including HBO, Showtime, Starz, Cinemax and TMC; and from the on-demand movie product made available by basic-cable networks like Turner Classic Movies.
Some of the titles in the VOD mix include “The Aviator,” “National Treasure,” “Robots,” “Monster-in-Law,” “The Incredibles” and older pictures like “Kindergarten Cop,” “Gentlemen Prefer Blondes,” “Good Morning, Vietnam” and “Thelma & Louise.”