Promax Latin American confab has hope

Organizers hope for strong turnout as economies continue to improve

MIAMI — Promax & BDA marketing org will hold its seventh Latin American Conference March 2-3 in Miami Beach.

Last year’s conference was scaled back due to poor economic conditions in Latin America. However, organizers hope for strong turnout as regional economies continue to improve.

Promax & BDA chairman Steve Grieder, senior veep of Nickelodeon Intl., will open the confab. Televisa VP of corporate image and advertising Manuel Gilardi has been tapped as keynote speaker.

In addition to seminars and presentations, confab will hand out awards honoring achievement in promotion, branding and design in pay and broadcast TV in 55 categories.

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