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MDAS announces new deals

Two memoranda of understanding totaling $1.2 mil were signed at ATF

The Media Development Authority of Singapore has announced deals worth $24 million inked at Asia TV Forum (ATF), running through Friday at Shangri La Hotel Singapore.

Two memoranda of understanding totaling $1.2 million were signed Wednesday for co-productions between Singapore and Indonesia.

The MDA, with Singapore production company I Media Entertainment and Upside Down Concepts, will partner with Indonesia’s PT Maxima Entertainment in co-producing 13 telepics, including “Lost in Singapore,” to preem on Indonesia’s Lativi TV early next year.

The org also will work with Upside Down Concepts and Indonesian partner Dialogue for high-definition format “Alya,” a 13-part comedy to air on Jakarta-based Jak TV in February.

Both co-prods are eyeing further sales in Indonesia, Singapore, Malaysia and Brunei.

Major film co-operation agreement, between Singapore’s MDA and the Korean Film Council, is to be inked today.

The MDA, Asian Food Channel and other partners will jointly invest $2 million in programming for Asia over the next two years. Singapore-based AFC, the region’s first 24-hour food pay TV outlet, plans two original shows: 13-episode travelogue “Art of Entertaining Asian Style” and half-hour series “Modern Cooks and Heritage Food.”

With MDA support, new content management company Six-Six-Eight is to be headquartered in Singapore. Capitalized at $9 million, it’s is a partnership between former Peppermint exec Michael Knobloch and Singapore independent media company Mega Media.

Claiming 20,000 hours of TV content in its library, Six-Six-Eight is looking at film and high-def projects. Company has announced partnerships with Germany’s Bavaria Media, Italy’s Rai Trade and European animation outfit EMTV at the ATF.

MDA also is working with Discovery Networks Asia and Singapore production company the Right Angle Media to version Asian-made documentaries. Project, entitled “Gateway Asia: Telling Stories to the World,” follows an MDA international advisory panel’s recommendations that “Singapore should look more closely into adapting and translating original Asian content for the global market.”

MDA’s goal is to boost the economic contribution of the media industry from 1.5% to 3% of Singapore’s GDP and to increase employment in the sector from 38,000 to 50,000 jobs by 2012.