You will be redirected back to your article in seconds

Ad spend rose in first 3 qtrs.

Spending increased 3% to $104.1 billion

NEW YORK — Cable and the Web continued to benefit from higher ad spending in the first nine months of this year, although total ad spend in the third quarter was down slightly from 2004 (by 0.3%) due to the absence of a presidential election and the Olympics.

Local media ad spending also dropped a fraction in the third quarter, according to stats released Wednesday by TNS Media Intelligence, in line with the disruptions of hurricanes Katrina and Rita. Losses, however, represented only about one-tenth of 1% of the $13.3 billion splashed on local media during that period.

Overall, ad spending for the first nine months of 2005 increased 3% to $104.1 billion, thanks to cable growth of 12.2%, an Internet jump of 11.5% and a 2.5% rise for local newspapers, which also were the biggest category, receiving $18.3 billion.

Network TV was the second leading category, with $16.1 billion, down a hair from last year.

The top 10 advertisers cranked up spending to $13 billion, up 2.2% year-to-year, with General Motors continuing to lead the pack with $2.2 billion. Time Warner, Johnson & Johnson and Pepsico also were on the rise.

The automotive industry continued to dominate spending, with both restaurants and financial services also seeing an increase.

More Biz

  • Peak TV Saturation TV Placeholder

    Broadcaster Gray Television Sets $3.6 Billion Deal to Buy Raycom Media

    NEW YORK — Cable and the Web continued to benefit from higher ad spending in the first nine months of this year, although total ad spend in the third quarter was down slightly from 2004 (by 0.3%) due to the absence of a presidential election and the Olympics. Local media ad spending also dropped a […]

  • Heather Locklear arrested

    Heather Locklear Arrested, Charged With Assaulting Officer

    NEW YORK — Cable and the Web continued to benefit from higher ad spending in the first nine months of this year, although total ad spend in the third quarter was down slightly from 2004 (by 0.3%) due to the absence of a presidential election and the Olympics. Local media ad spending also dropped a […]

  • Xiaomi

    Chinese Smartphone Giant Xiaomi Aims for $6.1 Billion Hong Kong IPO

    NEW YORK — Cable and the Web continued to benefit from higher ad spending in the first nine months of this year, although total ad spend in the third quarter was down slightly from 2004 (by 0.3%) due to the absence of a presidential election and the Olympics. Local media ad spending also dropped a […]

  • Jamie FoxxBET Awards, Show, Los Angeles,

    2018 BET Awards: Kendrick Lamar Wins Big at Youth-Centered Show

    NEW YORK — Cable and the Web continued to benefit from higher ad spending in the first nine months of this year, although total ad spend in the third quarter was down slightly from 2004 (by 0.3%) due to the absence of a presidential election and the Olympics. Local media ad spending also dropped a […]

  • Variety Webby Nominations 2017

    Variety Wins 12 SoCal Journalism Awards Including Best Website

    NEW YORK — Cable and the Web continued to benefit from higher ad spending in the first nine months of this year, although total ad spend in the third quarter was down slightly from 2004 (by 0.3%) due to the absence of a presidential election and the Olympics. Local media ad spending also dropped a […]

  • Kendrick Lamar

    2018 BET Awards Complete Winners List

    NEW YORK — Cable and the Web continued to benefit from higher ad spending in the first nine months of this year, although total ad spend in the third quarter was down slightly from 2004 (by 0.3%) due to the absence of a presidential election and the Olympics. Local media ad spending also dropped a […]

  • SAG-AFTRA Hit With Class Action Suit

    SAG-AFTRA Hit With Class Action Suit Over Streaming Music Service Fees

    NEW YORK — Cable and the Web continued to benefit from higher ad spending in the first nine months of this year, although total ad spend in the third quarter was down slightly from 2004 (by 0.3%) due to the absence of a presidential election and the Olympics. Local media ad spending also dropped a […]

More From Our Brands

Access exclusive content