Warner Bros. has inked two deals with British broadcasters in the wake of the L.A. Screenings.
ITV, Blighty’s biggest terrestrial commercial broadcaster, has nabbed U.K. rights to the Hollywood studio’s sci-fi skein “Supernatural,” while Flextech has scooped up a quartet of Warner shows.
The ITV deal is the first TV purchase from Warner Bros. in seven years, and the network outbid terrestrial rival Channel 4 and satcaster Sky One for the series.
Acquisitions topper Jeremy Boulton declined to say how much ITV had paid for “Supernatural,” but indicated he had forked out considerably less than rival Five had paid for “Friends” spinoff “Joey,” reputed to be $800,000 an episode.
“Prices aren’t spiraling out of control,” Boulton asserted.
But a rival buyer said that as new spinoff channels, such as the recently launched ITV3 and Channel 4’s upcoming More 4, proliferate, U.S. studios are getting top dollar for their fare from the Brits.
ITV plans to run “Supernatural” early next year — in primetime on ITV2 with a latenight screening on flagship web ITV1.
Sci-fi is undergoing a renaissance in Blighty thanks to the recent successful revival of cult skein “Doctor Who” on BBC1.
Another Warners sci-fi show unveiled at the Screenings, “Invasion,” is expected to be bought by Channel 4, but the contract is not yet signed.
ITV’s director of programs, Nigel Pickard, said, “This was the standout show from the U.S. this season, and we are delighted to have secured it for ITV.”
Meanwhile, LIVINGtv, which is owned by conglom Flextech, unveiled its biggest-ever deal with Warners.
Pricetag is “multimillion pounds,” but execs were not more specific.
Rights to four shows were picked up: new fall drama “Too Close to Home,” from the Jerry Bruckheimer stable, and new fall sitcom “Four Kings,” from Max Mutchnik and David Kohan.
Sophomore drama “Veronica Mars” and syndicated gabber “The Tyra Banks Show” also were in the deal.