What do women want? Evidently, not networks tailor-made for them.
Biggest growth among women 18-49 last week? Spike TV, which was up 102% in the demo thanks to miracle-working “CSI” runs. Men’s net even outpaced consistent category performers TLC and ABC Family.
Otherwise, the one thing the past few months have made clear is that the ladies still love their soaps. Steamy sudsers “Nip/Tuck” and “Desperate Housewives” reached ratings highs for FX and ABC, respectively.
Digital cabler SoapNet is certainly in on the action: Channel was up 36% in women 18-49 last week against primetime sweeps programming. Numbers outpaced Scripps-owned femme faves Food Network and Home and Garden TV.
“I really think audiences were starved for a juicy, sexy primetime soap,” net topper Deborah Blackwell says. “At SoapNet, we’ve got some of the most loyal fans on TV.”
Real-life soap operas “Growing Up Gotti,” “Airline” and “Dog the Bounty Hunter,” helped vault A&E back into a top-performing net. Skeins ratcheted up the channel’s women 18-49 tally by 36% last week.
Lifetime, meanwhile, was a rare third behind USA and TBS. Struggling at the bottom of the list: women-only cablers Oxygen and WE.