You will be redirected back to your article in seconds

‘Viva’ touts Latino arts

U.S. Navy is title sponsor of show

MIAMI — “Viva America,” a one-hour English-lingo show dedicated to Latino arts and culture in the U.S. — and the Hispanic influence on mainstream culture — bows Saturday on BET Jazz.

Show is a joint venture between BET Jazz and R. Paniagua, a Gotham-based Latino marketing and publishing firm.

R. Paniagua will produce 13 episodes that will air Saturdays at 10 p.m. Via a joint venture with the New York Daily News. Paniagua publishes the bilingual Viva New York magazine, distributed to 400,000 homes.

BET Jazz reaches more than 14 million homes in the U.S. and Caribbean.

Paniagua said the U.S. Navy has signed on as the title sponsor of the show, with American Airlines, Verizon and Marriott as co-sponsors.

More TV

  • Highlighting Conecta Fiction SGAE Laboratory Pitches

    Highlighting Conecta Fiction SGAE Laboratory Pitches

    MIAMI — “Viva America,” a one-hour English-lingo show dedicated to Latino arts and culture in the U.S. — and the Hispanic influence on mainstream culture — bows Saturday on BET Jazz. Show is a joint venture between BET Jazz and R. Paniagua, a Gotham-based Latino marketing and publishing firm. R. Paniagua will produce 13 episodes […]

  • DirecTV Nabs Latin American Rights To

    DirecTV Nabs Latin American Pay TV Rights To Mediaset España's Hit 'El Accidente'

    MIAMI — “Viva America,” a one-hour English-lingo show dedicated to Latino arts and culture in the U.S. — and the Hispanic influence on mainstream culture — bows Saturday on BET Jazz. Show is a joint venture between BET Jazz and R. Paniagua, a Gotham-based Latino marketing and publishing firm. R. Paniagua will produce 13 episodes […]

  • Tiffany Haddish - Best Comedic PerformanceMTV

    TV Review: 2018 MTV Movie Awards

    MIAMI — “Viva America,” a one-hour English-lingo show dedicated to Latino arts and culture in the U.S. — and the Hispanic influence on mainstream culture — bows Saturday on BET Jazz. Show is a joint venture between BET Jazz and R. Paniagua, a Gotham-based Latino marketing and publishing firm. R. Paniagua will produce 13 episodes […]

  • Tiffany Haddish

    MTV Movie and TV Awards: 10 Standout Moments

    MIAMI — “Viva America,” a one-hour English-lingo show dedicated to Latino arts and culture in the U.S. — and the Hispanic influence on mainstream culture — bows Saturday on BET Jazz. Show is a joint venture between BET Jazz and R. Paniagua, a Gotham-based Latino marketing and publishing firm. R. Paniagua will produce 13 episodes […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    MIAMI — “Viva America,” a one-hour English-lingo show dedicated to Latino arts and culture in the U.S. — and the Hispanic influence on mainstream culture — bows Saturday on BET Jazz. Show is a joint venture between BET Jazz and R. Paniagua, a Gotham-based Latino marketing and publishing firm. R. Paniagua will produce 13 episodes […]

  • Millie Bobby Brown

    Millie Bobby Brown Takes on Bullies at MTV Awards After Twitter Exit

    MIAMI — “Viva America,” a one-hour English-lingo show dedicated to Latino arts and culture in the U.S. — and the Hispanic influence on mainstream culture — bows Saturday on BET Jazz. Show is a joint venture between BET Jazz and R. Paniagua, a Gotham-based Latino marketing and publishing firm. R. Paniagua will produce 13 episodes […]

  • 'The Bachelorette' Recap: Becca Kufrin Falls

    'The Bachelorette' Recap: Becca Kufrin Falls Hard for Garrett Yrigoyen

    MIAMI — “Viva America,” a one-hour English-lingo show dedicated to Latino arts and culture in the U.S. — and the Hispanic influence on mainstream culture — bows Saturday on BET Jazz. Show is a joint venture between BET Jazz and R. Paniagua, a Gotham-based Latino marketing and publishing firm. R. Paniagua will produce 13 episodes […]

More From Our Brands

Access exclusive content