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Tweens keen on new TEENick block

Fabulous bows for 'Unfabulous,' 'Ned'

Nickelodeon’s TEENick block bowed to record ratings in its target tween demo Sunday night with the premieres of “Unfabulous” and “Ned’s Declassified School Survival Guide.”

Block, aimed at 9- to 14-year-olds, scored its best-ever Nielsens among tweens, averaging a 6 rating and 1.2 million over the three-hour period. Scores for the 6-9 p.m. lineup were 58% higher than the previous year.

All shows in the block, including returning skeins “Romeo!” and “Drake & Josh,” topped demo rankings in its time period.

The 8 p.m. premiere of “Unfabulous,” starring 13-year-old Emma Roberts (niece of Julia) as an awkward teen who uses music to navigate the ups and downs of adolescence, grabbed a solid 6.2 rating and 1.3 million tweens, up 29% in the timeslot from last year.

“Romeo!” returned at 8:30 p.m. to an equally impressive 1.3 million, up 47% in the period.

Second season of “Drake & Josh” also got off to a good start, kicking off the TEENick block at 6 p.m. with a special hourlong preem that averaged 1.2 million 9- to 14-year-olds. Second episode at 7 p.m. earned another 1.3 million tweens, up a whopping 113% from last year.

Other newcomer “Ned’s Declassified School Survival Guide” debuted at 7:30 p.m. to a healthy, but not as stellar, 4.5 rating and 914,000 tweens. Still, skein was up 13% in the timeslot from the previous year. Half-hour laffer centers on seventh grader Ned Bigby as he wades his way through junior high while taking time out to share his survival tips with viewers.

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