×
You will be redirected back to your article in seconds

Tweens keen on new TEENick block

Fabulous bows for 'Unfabulous,' 'Ned'

Nickelodeon’s TEENick block bowed to record ratings in its target tween demo Sunday night with the premieres of “Unfabulous” and “Ned’s Declassified School Survival Guide.”

Block, aimed at 9- to 14-year-olds, scored its best-ever Nielsens among tweens, averaging a 6 rating and 1.2 million over the three-hour period. Scores for the 6-9 p.m. lineup were 58% higher than the previous year.

All shows in the block, including returning skeins “Romeo!” and “Drake & Josh,” topped demo rankings in its time period.

The 8 p.m. premiere of “Unfabulous,” starring 13-year-old Emma Roberts (niece of Julia) as an awkward teen who uses music to navigate the ups and downs of adolescence, grabbed a solid 6.2 rating and 1.3 million tweens, up 29% in the timeslot from last year.

“Romeo!” returned at 8:30 p.m. to an equally impressive 1.3 million, up 47% in the period.

Second season of “Drake & Josh” also got off to a good start, kicking off the TEENick block at 6 p.m. with a special hourlong preem that averaged 1.2 million 9- to 14-year-olds. Second episode at 7 p.m. earned another 1.3 million tweens, up a whopping 113% from last year.

Other newcomer “Ned’s Declassified School Survival Guide” debuted at 7:30 p.m. to a healthy, but not as stellar, 4.5 rating and 914,000 tweens. Still, skein was up 13% in the timeslot from the previous year. Half-hour laffer centers on seventh grader Ned Bigby as he wades his way through junior high while taking time out to share his survival tips with viewers.

More TV

  • CNN Lays Off Some Health Journalism

    CNN Lays Off Some Health Journalism Staffers (Report)

    CNN has laid off a handful of staffers from its health-journalism unit after deciding to place its health, climate and Southeastern newsgathering operations under a single aegis, according to a report in TVNewser. A CNN spokesperson could not be reached for immediate comment, but a the network said in a statement to the outlet: ” [...]

  • Henry Ian Cusick

    'Lost' Star Henry Ian Cusick Signs With Buchwald (EXCLUSIVE)

    Henry Ian Cusick, best known for playing Desmond on the hit ABC series “Lost,” is signing with talent agency Buchwald for representation. Cusick also starred in the CW sci-fi/drama “The 100” and was most recently seen in the Fox series “The Passage.” His other notable television credits include “Scandal,” “24,” “Fringe,” “The Mentalist,” “Body of [...]

  • Bryan Cranston First Time in Variety

    Bryan Cranston on His Early Roles, Dealing With Rejection and His 'Erasable Mind'

    Following his 2014 Tony Award for best actor as President Lyndon B. Johnson in Robert Schenkkan’s play “All the Way,” Bryan Cranston is looking to add to his trophy collection this year with his performance as Howard Beale in “Network.” The deranged anchorman — who’s famously “mad as hell and not going to take this [...]

  • What | If

    Renee Zellweger and Mike Kelley on Deconstructing Fate and Consequences in 'What/If'

    SPOILER ALERT: Do not read if you have not yet watched “What/If,” streaming now on Netflix. Writer and executive producer Mike Kelley’s latest piece of dramatic storytelling is a limited series morality tale that starts with a high-powered, wealthy woman named Anne Montgomery (Renee Zellweger) offering Lisa, a young woman with a startup (Jane Levy), [...]

  • north american lake monsters by nathan

    Hulu Orders Anthology Series Based on Nathan Ballingrud's 'North American Lake Monsters'

    Hulu has greenlit a series adaptation of Nathan Ballingrud’s short story collection “North American Lake Monsters.” The untitled series will be an anthology, with the first season consisting of eight episodes. In the series, encounters with vampires, fallen angels, and other monsters force Louisiana natives to re-examine their broken lives. Mary Laws created the project [...]

  • Women in Animation, Les Femmes s’Animent

    Women in Animation, Les Femmes s’Animent Announce World Summit Lineup

    CANNES — Women in Animation (WIA) and Les Femmes s’Animent (LFA) have announced the program lineup and initial list of speakers for the third Women in Animation World Summit, which will take place June 10 in conjunction with the Annecy Intl. Animation Festival and Mifa. The summit will feature a day-long symposium of panels and [...]

More From Our Brands

Access exclusive content