Nickelodeon’s TEENick block bowed to record ratings in its target tween demo Sunday night with the premieres of “Unfabulous” and “Ned’s Declassified School Survival Guide.”
Block, aimed at 9- to 14-year-olds, scored its best-ever Nielsens among tweens, averaging a 6 rating and 1.2 million over the three-hour period. Scores for the 6-9 p.m. lineup were 58% higher than the previous year.
All shows in the block, including returning skeins “Romeo!” and “Drake & Josh,” topped demo rankings in its time period.
The 8 p.m. premiere of “Unfabulous,” starring 13-year-old Emma Roberts (niece of Julia) as an awkward teen who uses music to navigate the ups and downs of adolescence, grabbed a solid 6.2 rating and 1.3 million tweens, up 29% in the timeslot from last year.
“Romeo!” returned at 8:30 p.m. to an equally impressive 1.3 million, up 47% in the period.
Second season of “Drake & Josh” also got off to a good start, kicking off the TEENick block at 6 p.m. with a special hourlong preem that averaged 1.2 million 9- to 14-year-olds. Second episode at 7 p.m. earned another 1.3 million tweens, up a whopping 113% from last year.
Other newcomer “Ned’s Declassified School Survival Guide” debuted at 7:30 p.m. to a healthy, but not as stellar, 4.5 rating and 914,000 tweens. Still, skein was up 13% in the timeslot from the previous year. Half-hour laffer centers on seventh grader Ned Bigby as he wades his way through junior high while taking time out to share his survival tips with viewers.