TVE-1 dips, still tops Spanish market share

Feevee chips at b'cast ratings; Song Contest top show

MADRID — TVE-1, Spanish pubcaster RTVE’s general-entertainment channel, was the most watched TV channel in Spain last year, taking a 23.4% audience share.

But its share was down 1.3% on 2002, a mark of the creeping erosion of terrestial broadcasters’ auds by multiplatform pay TV and local television, the rising popularity of alternative leisure interests among young demos in Spain and a general disgust at the generally low broadcasting standards.

The Mediaset-controlled private web Telecinco posted a 21.4% share for 2003, up from 20.2% in 2002; Spain’s other main commercial broadcaster, Antena 3, dropped from 20.2% in 2002 to 19.5% last year.

Spain’s regional Forta channels notched a 18.2% share, up from 17.7% in 2002, while RTVE’s cultural web, La 2, dipped to 7.2% from 7.7%, according to audience research firm Corporacion Multimedia.

Most-watched TV programs in Spain over last year were the Eurovision Song Contest (65.8% share/10.6 million viewers when votes were cast); Manchester United-Real Madrid European Champions League quarter final soccer game (53.9%/8.1 million); and the finale of “Operacion Triunfo 2” in February (47.9%/7.8 million).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety