MADRID — TVE-1, Spanish pubcaster RTVE’s general-entertainment channel, was the most watched TV channel in Spain last year, taking a 23.4% audience share.
But its share was down 1.3% on 2002, a mark of the creeping erosion of terrestial broadcasters’ auds by multiplatform pay TV and local television, the rising popularity of alternative leisure interests among young demos in Spain and a general disgust at the generally low broadcasting standards.
The Mediaset-controlled private web Telecinco posted a 21.4% share for 2003, up from 20.2% in 2002; Spain’s other main commercial broadcaster, Antena 3, dropped from 20.2% in 2002 to 19.5% last year.
Spain’s regional Forta channels notched a 18.2% share, up from 17.7% in 2002, while RTVE’s cultural web, La 2, dipped to 7.2% from 7.7%, according to audience research firm Corporacion Multimedia.
Most-watched TV programs in Spain over last year were the Eurovision Song Contest (65.8% share/10.6 million viewers when votes were cast); Manchester United-Real Madrid European Champions League quarter final soccer game (53.9%/8.1 million); and the finale of “Operacion Triunfo 2” in February (47.9%/7.8 million).