Strong ‘Miss USA’ lifts NBC

Morning Ratings Flash - Rick Kissell

NBC racked up another Monday demo victory last night courtesy of “Fear Factor” and the highest-rated “Miss USA” pageant in six years, according to preliminary nationals from Nielsen.

From 9 to 11, “Miss USA 2004” (4.8/12 in adults 18-49, 13.0 million viewers overall) achieved the event’s best numbers in six years, jumping 9% above last year’s 18-49 rating result on NBC (4.4) and 71% ahead of the 2.8 that it averaged in its final year on CBS. “Fear Factor” provided a strong lead-in, dominating the 8 o’clock hour (5.8/16 in adults 18-49, 14.4 million viewers overall).

Over at Fox, reality skein “The Swan” came back to earth in its first regular outing (3.8/10 in adults 18-49, 8.2 million viewers overall) after putting up much bigger numbers behind “American Idol” last Wednesday. “Miss USA” topped “The Swan” by 21% in adults 18-49.

CBS was second on the night, led by a repeat “CSI: Miami” (4.7/12 in adults 18-49, 13.1 million viewers overall). Net was below par from 8 to 10 with four repeats of “Two and a Half Men.” ABC ran fourth with its latest airing of “Air Force One” (2.8/7 in adults 18-49, 8.5 million viewers overall).

Preliminary 18-49 averages: NBC, 5.2/13; CBS, 3.8/10; Fox, 3.3/9; ABC, 2.8/7; WB, 1.6/4; UPN, 1.1/3.

In total viewers: NBC, 13.5 million; CBS, 11.4 million; ABC, 8.5 million; Fox, 7.2 million; WB, 4.4 million; UPN, 2.8 million.

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