Sony fashions Spanish laffer

'Demoda' began shooting in January

MADRID — Sony Pictures Television Intl. has teamed with four members of Spain’s Forta association of regional pubcasters to co-produce Sony’s first scripted series production in Spain, the fashion boutique dramedy “Demoda.”

Based on an Italian format, “Commesse,” the Spanish-language series is set against the background of the fashion world and turns on the lives of seven femme clerks at a shop. Toni Canto (“All About My Mother”) plays the manager of the boutique. Skein started shooting in Barcelona in January.

SPTI and Forta co-produce. Physical production has been hired out to Diagonal TV, a leading Barcelona-based producer, which takes an associate producer credit.

Forta’s involvement in “Demoda” is backed by four Forta members: Catalonia’s Televisio de Catalunya, Telemadrid, the Basque country’s Etb and Valencia’s RTVV.

SPTI will take international sales and distribution rights on “Demoda.”

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