Soaps pump Telemundo

Net attributes success to 'Amor,' 'Pasion'

MIAMI — Telemundo station KSTS, covering the San Francisco Bay Area, saw an 85% increase in primetime ratings among adults 18-49 during the February sweeps compared to a year earlier.

Telemundo attributed the increase to the success of original programming, particularly novelas, including its U.S.-produced “Amor Descarado.” The sudser, since wrapped, garnered a 4.9 Nielsen Hispanic rating at 8 p.m., compared to another novela that drew only a 2.5 a year earlier.

The 7 p.m. novela “Pasion de Gavilanes” nabbed a 5.5 rating, compared to just a 1.6 for the same timeslot a year earlier.

“We are definitely seeing a growth trend with each sweeps period, with KSTS commanding close to a 30% share of the adult 18-49 Spanish-language audience in February,” said Eduardo Dominguez, VP and general manager of KSTS.

Separately, Telemundo said the Texas Associated Press Broadcasters have recognized Claudia Hinojosa of Telemundo’s KXTX/Channel 39 as best anchor — the first time the nonprofit group of TV and radio stations has presented this award to a Spanish-language newscaster.

Telemundo is a wholly owned and operated subsidiary of NBC.

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