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RTL hitches ride with Bollywood

World Brief

RTL II is going Bollywood. The broadcaster, which has recently focused on reality formats, is airing Karan Johar’s hit “Kabhi khushi kabhie gham” (Sometimes happy, sometimes sad) Nov. 19 in primetime.

Speaking at a premiere of the pic at the Indian Embassy in Berlin Thursday, RTL II topper Josef Andorfer acknowledged the web was taking a chance with Bollywood, which has a small following in Germany. If the pic’s a hit, the web will air more Bollywood product.

The unconventional RTL II last year enjoyed success with Mexican telenovela “Salome” as well as the first series of Fox’s hit “24,” which aired in just four weeks.

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