Plug building niche

World Brief

RTL-TVi’s new channel Plug TV, launched in February, has confounded naysayers by building a niche in the crowded French-language TV market.

Internal estimates suggest that after one month of operation, 65% of 15- to 34-year-olds — or 2.3 million people — had watched Plug. Channel says these initial results are better than those achieved by rival nets AB 3 and AB 4, the most recent to launch in the French-speaking part of the country prior to Plug.

In the 6:30-10:30 p.m. slot, Plug TV is already getting an average market share of 4.9%, equal to that of AB 3 and more than those of pubcaster RTBF’s second channel (2.4%), France 3 (2.9%) and music nets like MTV and MCM (1.8%).

Most watched programs on the channel in its first month include “Pop Idol,” “The Bachelor,” “Friends,” “South Park,” “Sex and the City” and “The X-Files.”

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