BERLIN — MTV Networks Central Europe has unveiled its new management team following Viacom’s takeover of German music archrival Viva Media this summer. MTV topper Catherine Muehlemann will head the new five-person crew.
Former Viva chief exec Dieter Gorny will handle business development and network relations and will take on additional duties for Viacom. He and Muehlemann will report to MTV’s London headquarters.
Elmar Giglinger and Alexander Duphorn will remain in their respective posts as head of programming and sales director, while Joel Berger will be in charge of marketing and new business.
Viva finance chief Christian Gisy and head of TV Ludwig Bauer ankled in the wake of the Viacom takeover.
The new management structure will take effect next year, when Viva’s two channels will be integrated into MTV Networks, which has MTV and MTV2 Pop here.
Viacom is expected to unplug one or two of the music channels, opening the possibility for other niche webs.
German tyke stations Super RTL and Kinderkanal are bracing for a possible relaunch of Nickelodeon, which had a three-year run on German cable but called it quits in 1998 after it was unable to break Super RTL’s and Kinderkanal’s lock on domestic auds.
Viacom agreed to buy a 75.8% stake in Viva from main shareholders Time Warner, Vivendi Universal and Viva founders and management in June. It has also made an offer to remaining shareholders; if successful, the move would result in Viva’s removal from the stock market.