Modern Times pumps up sports arm

World Brief

Scandinavia-based Modern Times Group’s broadcast arm Viasat Broadcasting plans to launch two sports channels Feb. 1, and rebrand its Viasat Sport Channel to create Viasat Sport 1, 2 and 3.

The move is part of a plan “to build a broader offering for existing sports rights and acquire additional sports rights,” an MTG spokesman told Variety.

Viasat has the rights to soccer’s UEFA Champions League, the NFL, the World Cup in ice hockey and handball, the Wimbledon and U.S. Open grand slam tennis championships among others in its portfolio. In golf, it also has the World Golf Championship, Ryder Cup, British Open, U.S. Open and the European and American PGA tours.

Viasat’s biggest market is Sweden, where there are one million golfers.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading