Exec also to focus efforts on pic prod'n, distrib, VOD service
HOLLYWOOD — The Independent Film Channel announced Wednesday that it has tapped Evan Shapiro as senior veep, network marketing. Shapiro will work closely with IFC’s exec management and will report directly to Ed Carroll, exec VP and G.M. of the net.
Shapiro will oversee the cabler’s marketing division, directing the company’s marketing and brand building strategies. In addition, he will be focus his marketing efforts toward the company’s pic production and distribution unit and VOD service .
“Evan’s unique ability to couple strategic vision with creativity has helped build a valuable reputation and strong credibility within the entertainment and media industry,” said Carroll.
Shapiro will ankle his position as senior VP of marketing at cabler Court TV to join IFC. At the legal cabler, Shapiro acted as creative director for the net’s inhouse creative services group and for ad sales marketing.
He was the driving force behind the development of Forensics in the Classroom, a high school forensics program, which has spread to 11,500 classrooms, internationally. He also led Court TV’s first national promo tour — the Mobile Investigation Unit — which garnered more than $2.5 million in national ad sales revenues and $3 million in local ad sales for affils.
“Evan brings a wealth of experience and a long track record of results to IFC,” Carroll said. “We are very pleased his trailblazing work in marketing and brand building will now benefit our network.”
IFC is the first and most widely distributed TV channel that focuses exclusively on independent film.