You will be redirected back to your article in seconds

High-def headaches

Can creativity help Voom rise into the black?

Talk about a thankless job.

Cablevision’s troubled Voom satellite TV division is seeking a chief marketing officer, according to a want ad in last week’s Wall Street Journal.

“Must be creative,” the ad specifies.

But it may take more than creativity to keep editors from the cute pairing of “Voom” with “doom” in headlines.

Even more creativity will be required to persuade people to pay $499 for a Voom receiver and $49.90 a month for channels that many can already get from their local cable operator.

Launched at the beginning of the year by cable pioneer Charles Dolan, Voom bills itself rightfully as the first all high-def pay TV service.

But nearly a year in, Voom has done little but burn through cash. Voom ended Q3 with 26,000 subs, 1,000 more than the previous quarter. DirecTV and Dish Network added close to 800,000 subs in the same period.

Voom is set to be spun off from Cablevision into Rainbow Media Enterprises, with AMC, IFC and Women’s Entertainment. But it’s hard to find anyone outside the Dolan family or immediate employees that doesn’t believe the satcaster should be shut down.

“Management needs to put an end to the Voom money pit,” says Fulcrum Global Partners analyst Richard Greenfield, who famously opined when the Voom sat was launched that Cablevision would be best served if it blew up on the launchpad.

More TV

  • Walt Disney Archives Founder Dave Smith

    Walt Disney Archives Founder Dave Smith Dies at 78

    Walt Disney Archives founder Dave Smith, the historian who spent 40 years cataloging and preserving the company’s legacy of entertainment and innovation, died Friday in Burbank, Calif. He was 78. Smith served as Disney’s chief archivist from 1970 to 2010. He was named a Disney Legend in 2007 and served as a consultant to the [...]

  • TV Writer Christopher Knopf, Former WGA

    TV Writer Christopher Knopf, Former WGA West President, Dies at 91

    Prolific Emmy-nominated television writer Christopher Edwin Knopf, former president of the Writers Guild of America West, died in his sleep of congestive heart failure on Feb. 13. He was 91. Knopf was born in New York and attended UCLA, leaving during his senior year to join the Air Force during World War II. He finished [...]

  • Jussie Smollett The Black AIDS Insitute

    Jussie Smollett Case: Two Suspects Released Without Charges as New Evidence Emerges

    After two days of questioning, the Chicago Police Department announced Friday evening that it has released two suspects in the Jussie Smollett case without filing charges. Police spokesman Anthony Guglielmi said that detectives had developed new information in the case. Police no longer consider the men to be suspects. “Due to new evidence as a [...]

  • GOTHAM: L-R: Guest star Cameron Monaghan

    TV News Roundup: Fox Drops 'Gotham' Final Season Trailer (Watch)

    In today’s TV news roundup, Fox released a new trailer for an upcoming episode of “Gotham” and Disney has announced the cast for its upcoming “High School Musical” series.  FIRST LOOKS Showtime released a new trailer and the official poster for the upcoming fourth season of “Billions,” premiering March 17 at 9 p.m. ET/PT. In [...]

  • Chris Rock

    Chris Rock to Direct Kenan Thompson Comedy Pilot at NBC

    Chris Rock has come onboard to direct the NBC single-cam comedy pilot “Saving Kenan,” Variety has learned. Rock will also executive produce the pilot, which stars “SNL” mainstay Kenan Thompson. Thompson will play a newly widowed dad determined to be everything for his kids while begrudgingly letting his persistent father-in-law become more involved in their lives [...]

  • Peak TV Saturation TV Placeholder

    Apollo Global Management Buys Majority Stake in Cox TV Stations

    Private equity giant Apollo Global Management has cut a deal with Atlanta-based Cox Enterprises to buy a majority stake in Cox’s 13 TV stations as well as three newspapers and a handful of radio stations in Ohio. Apollo has been in the hunt for broadcast TV stations for some time. Cox’s station group, which includes [...]

  • Ken Jeong TV Take Podcast

    Listen: Ken Jeong on His Return to Stand-Up and New Netflix Special

    Welcome to “TV Take,” Variety’s television podcast. In this week’s episode, Variety’s executive editor of TV, Daniel Holloway, talks with Ken Jeong about his Netflix comedy special, “Ken Jeong: You Complete Me, Ho,” and being a judge on Fox’s “The Masked Singer.“ Jeong started working on his new standup act after ABC canceled his show “Dr. [...]

More From Our Brands

Access exclusive content