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‘Face the Nation’ nabs key 25-54 demo

Schieffer beats 'This Week,' 'Russert'

CBS News’ Bob Schieffer may be the eldest of the three Sunday morning anchors, but younger viewers don’t seem to mind.

So far this season, Schieffer’s “Face the Nation” has continued to perform strongly in the key news demo of adults 25-54, even beating out the youthful George Stephanopoulos, host of ABC News’ “This Week,” on several occasions. According to Nielsen Media Research, “Face” averaged a 1.0 rating in the demo on Oct. 24, while “Week” averaged a 0.7.

The two shows have been in a neck-in-neck race for much of the past year in the demo and in overall viewers.

On Oct. 17, Schieffer pulled off a rare feat, beating even leader NBC News’ “Meet the Press With Tim Russert” in the demo (1.1 vs. 1.0). According to CBS, the median age of viewers for “Face” is 51.2 years vs. 61.3 for “Meet” viewers.

Russert remains the undisputed leader of Sunday ayem, averaging 4.5 million viewers and a 1.3 rating in adults 25-54 on Oct. 24. “Face” averaged 3 million viewers and “Week” 2.4 million.

In other fringe news, the latenight ratings race continues to show renewed vigor as CBS’ “Late Show With David Letterman” makes further gains thanks at least in large part to the Eye’s strong primetime showing.

According to Nielsen Media Research, “Letterman” has been narrowing the lead of NBC’s “The Tonight Show With Jay Leno” through the first five weeks of the season.

During the same frame last year, “Leno” was ahead by 2 million viewers; this time around, 1.14 million separate the two shows. Last year, “Letterman” trailed “Leno” by a 0.8 rating point in adults 18-49; now, Letterman is trailing by only 0.4.

NBC points out that “Leno” remains safely in the lead, even if “Letterman” is showing improvement.

“Letterman” was up 16% in total viewers through the first five weeks of the season and 14% in adults 18-49. “Leno” was down 5% in viewers and 9% in adults 18-49, according to Nielsen.

NBC daytime posted strong ratings for the week of Oct. 18-22, with Peacock sudsers tying with ABC soap operas in women 18-49. NBC’s “Days of Our Lives” tied with ABC’s “General Hospital” for No. 1 in the demo.

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