Euro 2004 beats Super Bowl aud

World Brief

An average of 80 million soccer fans watched each of the 31 matches of the Euro 2004 soccer tournament ended Sunday.

About half the matches are expected to have drawn more than 93 million viewers each after the final data are tallied, topping the global TV audience for this year’s Super Bowl, the single most popular sports event.

The Euro 2004 auds topped those from the 2000 tourney by more than 15%, according to preliminary calculations by Initiative Media, a media planning and buying firm owned by Interpublic Group that compiled the info from 52 markets in 49 countries.

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