DSF stays on German soccer kick

Bundesliga boosts ad sales by 22% in first quarter

COLOGNE — German sports web DSF has extended its rights to Bundesliga national league soccer until 2006.

The weblet started airing two weekly matches in September.

“DSF holds one of the most important sports rights in Germany,” DSF managing director Rainer Huether said.

Ten-year-old DSF has long held rights for the second league, but only last year succeeded in snatching a slice of the Bundesliga that had been exclusive to major commercial broadcaster Sat 1, pubcaster ARD and pay platform Premiere.

Bundesliga helped DSF up its ad sales by 22% in the first quarter this year, compared with the first quarter of 2003, according to one independent media agency.

DSF, formerly part of the Kirch Group, is owned by kidvidder EM.TV, Hans-Dieter Cleven and department store chain KarstadtQuelle.

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