DIC sets Trollz relaunch

Co. will also create a campaign for classic characters

HOLLYWOOD — DIC Entertainment is reviving the big-haired pug-nosed troll characters popular in the ’60s and ’90s as an all-new entertainment/lifestyle brand for tweens called Trollz.

DIC has picked up worldwide TV, merchandising and licensing rights to the Thomas Dam-created Trolls as part of a deal with the Troll Co. (formerly Dam Things). The bestselling property has generated more than $4 billion in worldwide sales.

In addition to the new Trollz brand, slated to launch next year, DIC will also create worldwide consumer products campaign for the classic Troll characters.

“We are absolutely thrilled to be given the opportunity to relaunch a major classic character of this magnitude and potential and with a phenomenal track record,” CEO-chairman of DIC Entertainment Andy Heyward said. “The opportunities for Trollz are endless, and we know with the right partners in place that it will be a guaranteed success across all platforms.”

Acquisition of Trolls merchandising and licensing rights is part of DIC’s continuing expansion into the consumer products biz, which included the purchase of anime classic “Speed Racer.”

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