Clear Channel Entertainment TV is planning a big burst of broadcast and cable programming to celebrate the 100th anniversary of Las Vegas in 2005.
It will do a minimum of five hours of specials leading up to an All Day/All Night centennial celebration during the weekend of July 4, 2005, said Joe Townley, president of CCE TV.
But, he said, that figure could grow to as much as 10 hours as his staff works on such one-shot ideas as the 100 greatest music acts to appear in Vegas, the greatest comedy acts and the greatest sports moments.
CCE TV will negotiate with a broadcast network for the live primetime July 4 special, which would include performances by well-known musical and comedy acts as well as light shows and fireworks. The city will close down the Strip for the occasion.
Townley said he’d negotiate with different cable networks to carry various programming leading up to July 4.
Six weeks ago, CCE TV signed a deal with the city of Las Vegas to be the exclusive partner for programming, marketing and licensing of the 100th anni.
CCE TV hasn’t announced any of the performers who’ll turn up July 4, but getting big names shouldn’t be a problem: Its parent company owns, operates and/or books 130 live entertainment venues, 100 of them in North America and the rest in Europe.