MONTREAL — CBC Intl. Sales, the distribution arm of Canuck pubcaster CBC, has acquired global TV rights, excluding the U.S., to Cirque du Soleil TV special “La Nouba.”
“La Nouba,” an 88-minute special, is the small-screen version of Montreal-based Cirque’s show at the Walt Disney World Resort in Orlando, Fla.
Special, which was shot in high-definition, is directed by David Mallet, whose credits include the specials “Cirque du Soleil Presents Dralion” and “Cirque du Soleil Presents Quidam.”
“La Nouba” is already set to air on Bravo in the U.S. and on CBC and its French-language web Radio-Canada in Canada.
” ‘La Nouba’ is building on the fruitful relationship between CBC Intl. Sales and Cirque du Soleil,” said Jennifer Stewart, CBC’s director of international co-productions, sales & acquisitions, who made the deal announcement.
“Our first collaboration, ‘Solstrom,’ the TV series, is a huge success internationally, and we are confident that ‘La Nouba’ will provide the same results,” she said. “It is a brand that is recognized worldwide, therefore making it the ideal export.”
The name “La Nouba” comes from the French phrase “faire la nouba,” which means “to live it up.”