You will be redirected back to your article in seconds

ARD shows UEFA the red card

German pubcaster ditches soccer for talkshow

Pubcaster ARD is giving up rights to the UEFA Cup soccer championship in order to finance a pricey deal with talkshow superstar Harald Schmidt.

ARD had been considering giving up the UEFA games after recently failing to land the raise in viewer license fees it had sought. The recent deal with Schmidt, a hugely popular host who last year ankled his show on commercial rival SAT.1, will reportedly cost ARD some €8 million annually and has made giving up the soccer championships a necessity. In October the government approved a license fee hike of €0.88 ($1.14) a month instead of the $1.42 the pubcasters were seeking. Viewers will now have to pay some $22 a month, increasing the pubcasters’ total annual budget by some $455 million to more than $9 billion.

ARD is planning to offset part of the cost of the new Schmidt show though sponsoring deals. ARD program director Guenter Struve said sponsors were already “queuing, up” at the pubcaster for the new show, which kicks off Dec. 23, airing twice weekly.

Fellow pubcaster ZDF has said it would seek to continue its coverage of the UEFA Cup but would not pick up ARD’s share of the rights. French-based rights group Sportfive handles UEFA Cup rights in Germany and has a contract with ARD and ZDF through 2005.

More TV

  • Glenn Weiss and Fiancee Jan Celebrate

    Glenn Weiss and Fiancee Jan Celebrate Surprise Emmys Engagement on 'Kimmel'

    Pubcaster ARD is giving up rights to the UEFA Cup soccer championship in order to finance a pricey deal with talkshow superstar Harald Schmidt. ARD had been considering giving up the UEFA games after recently failing to land the raise in viewer license fees it had sought. The recent deal with Schmidt, a hugely popular […]

  • 2 broke girls

    Fox Gives Put Pilot Commitment to Comedy From '2 Broke Girls' Writers

    Pubcaster ARD is giving up rights to the UEFA Cup soccer championship in order to finance a pricey deal with talkshow superstar Harald Schmidt. ARD had been considering giving up the UEFA games after recently failing to land the raise in viewer license fees it had sought. The recent deal with Schmidt, a hugely popular […]

  • Bert and Ernie

    Sesame Workshop Refutes Ex-Writer's Claim That Bert and Ernie Are Gay

    Pubcaster ARD is giving up rights to the UEFA Cup soccer championship in order to finance a pricey deal with talkshow superstar Harald Schmidt. ARD had been considering giving up the UEFA games after recently failing to land the raise in viewer license fees it had sought. The recent deal with Schmidt, a hugely popular […]

  • Julie Chen

    Julie Chen Officially Exits 'The Talk'

    Pubcaster ARD is giving up rights to the UEFA Cup soccer championship in order to finance a pricey deal with talkshow superstar Harald Schmidt. ARD had been considering giving up the UEFA games after recently failing to land the raise in viewer license fees it had sought. The recent deal with Schmidt, a hugely popular […]

  • Paul Reiser Teases Possible 'Mad About

    Paul Reiser and Helen Hunt Are All in for the 'Mad About You' Reboot

    Pubcaster ARD is giving up rights to the UEFA Cup soccer championship in order to finance a pricey deal with talkshow superstar Harald Schmidt. ARD had been considering giving up the UEFA games after recently failing to land the raise in viewer license fees it had sought. The recent deal with Schmidt, a hugely popular […]

  • 'NYPD Blue' at 25: Dennis Franz,

    'NYPD Blue' at 25: Dennis Franz, Amy Brenneman, Gordon Clapp Reflect on Legacy

    Pubcaster ARD is giving up rights to the UEFA Cup soccer championship in order to finance a pricey deal with talkshow superstar Harald Schmidt. ARD had been considering giving up the UEFA games after recently failing to land the raise in viewer license fees it had sought. The recent deal with Schmidt, a hugely popular […]

  • Julia Louis-Dreyfus Encourages Voting and Volunteering

    Julia Louis-Dreyfus Encourages Voting and Volunteering in New PSA (Watch)

    Pubcaster ARD is giving up rights to the UEFA Cup soccer championship in order to finance a pricey deal with talkshow superstar Harald Schmidt. ARD had been considering giving up the UEFA games after recently failing to land the raise in viewer license fees it had sought. The recent deal with Schmidt, a hugely popular […]

More From Our Brands

Access exclusive content