HOLLYWOOD — Show a movie they want to see and industryites will brave Downtown L.A. That was the message from Monday’s “Collateral” premiere at South Broadway’s restored Orpheum Theater.
DreamWorks’ co-topper Jeffrey Katzenberg said the main reason the film preemed downtown was: “This is where Michael Mann made the movie. This is the world Michael brought to life.”
Producer Laurie MacDonald added, “We felt confident we had a director and cast that would get them on the freeway at rush hour.”
Besides, DreamWorks’ marketing head Terry Press said, “At this point in the summer, we figured people are sick of going to the three other single-screen locations.”
Broadway was blocked off between 8th and 9thtwith bleachers of radio promo winners lining the red carpet. The party for 1,200 (fans got into the screening, not the party) followed in a parking lot behind the theater, where there were three tented zones with plenty of room to roam.
Two of the tents were open to the flow of revelers. But only the chosen could tread in Tom Cruise‘s VIP party crib.
Among those who drove east were DreamWorks’ Adam Goodman; Par’s (which has international) Sumner Redstone, Sherry Lansing, Donald De Line and Gerry Rich; plus guests Diana Ross, Alicia Silverstone, John Davis, tenpercenters Kevin Huvane and Jeff Berg, Anne Archer, Robert Towne, Jenna Elfman, Carrie-Anne Moss, Juliette Lewis, Shohreh Aghdashloo and Meat Loaf.