HONG KONG — This city’s version of Hollywood’s Walk of Fame, dubbed the Avenue of Stars, was thronged by tourists during its debut week.
The HK$40 million ($5.1 million) tourist attraction along the waterfront in Tsim Sha Tsui contains 73 plaques honoring stars and movie greats such as Jackie Chan, John Woo and Andy Lau, as well as Bruce Lee and Run Run Shaw, who was chairman of the Shaw Brothers Studios.
It also features nine red pillars that tell the history of Hong Kong cinema, three kiosks selling souvenirs as well as a six-meter-tall Hong Kong Film Awards statue.
Celestial Pictures CEO William Pfeiffer lauds the 440-meter tribute “to the amazing Hong Kong cinema tradition.” And it’s definitely been good for tourism with throngs of people visiting since its late April debut.
But comparisons to Hollywood’s Walk of Fame don’t exactly fit for some.
Filmko’s senior veep Katherine Lee says “the magic is different,” because Hollywood is a section of town as opposed to just a street. “The stars from Hong Kong or the film makers in Hong Kong will be happy to promote Hong Kong tourism,” Lee says. “But it doesn’t contribute anything to the cinema scene.”