HOLLYWOOD — Equal parts benefit movie premiere, street party and real-estate tour, “The Bourne Supremacy” got the year’s most multifunctional launch.
Thursday preem tied into the opening of the Sunset+Vine retail/residential complex, which one wag immediately dubbed “Hollywood & Highland lite.”
The spy thriller unspooled on eight screens at the ArcLight; afterward, guests walked a block west to the new complex.
The setting wasn’t unlike a classic street party in Westwood: dozens of bars and buffets; dance floor; 2,500-strong crowd; and a heavily guarded VIP zone for a chunk of the “Ocean’s Twelve” cast, who turned out to support Matt Damon.
What made the evening extraordinary was that the Sunset+Vine developers were using the occasion to show off parts of the complex. Some portions are finished (the Kabuki sushi bar offered the night’s best food), semi-finished (Schwab’s restaurant, where the smell of wet paint was still in the air) and for rent (apartments from $1435 up).
Among those on hand for the event that also raised $114,000 for the UCLA School of Theater, Film & Television were U’s Ron Meyer, Stacey Snider (whose husband, Gary Jones, is a partner in Schwab’s) and Marc Shmuger; producers Frank Marshall, Patrick Crowley and Paul Sandberg; director Paul Greengrass; plus guests Bruce Willis, Jennifer Capriati, Colin Callender, Ray Liotta, Don Cheadle and Jerry Weintraub.