They weren’t just celebrating in Boston Wednesday night: Game 4 of the Red Sox-Cardinals World Series gave the Fox folks in Century City reason to cheer as well.
An average of 28.8 million viewers tuned in to watch the Red Sox reverse the curse and clinch baseball’s world championship. Although Fox likely was hoping to squeeze a few more games out of the Series, the Red Sox sweep still gave the net big numbers and a solid marketing platform.
Game 4 posted a 10.0 rating/26 share in adults 18-49, making it the highest-rated World Series game since Game 7 in 2002 (Giants-Angels) in the demo, as well as in total viewers. It also gave Fox its highest-ever rated Game 4 and was the most-viewed Game 4 since 1992.
The deciding game, in which the Red Sox finished mowing down the Cardinals, was up 24% vs. last year’s deciding Game 6 (23.2 million).
Meanwhile, opposite the game, ABC led the pack among adults 18-49, while the WB saw promising returns for the Wednesday night bow of critical fave “Jack & Bobby” and CBS was pleased with the launch of “Center of the Universe.” On the cable front, the premiere of Comedy Central’s animated reality spoof “Drawn Together” scored strong returns.
Alphabet was second for the night (behind Fox, natch) in adults 18-49, posting a 4.7 rating/11 share, as well as with total viewers (11.6 million). Number was powered by frosh hit “Lost” (6.4/17 — up slightly from last week), as well as new reality entry “Wife Swap” (4.2/10).
Eye was third for the night in the demo (3.6/9) and fourth with viewers (10.4 million). After a low-rated “60 Minutes” at 8, net posted a 3.9 rating/10 share in adults 18-49 at 9 p.m. with the it’s-about-time season launch of “King of Queens” — down 19% from its 2003 premiere but on par with last year’s season average.
At 9:30, bow of the John Goodman laffer “Center of the Universe” scored a 4.0 rating/9 share in the demo — improving on its “King” lead-in and outpacing last season’s premiere of the time period’s “Becker” (3.2/8). “King” posted 10.7 million total viewers, with “Center” maintaining most of its lead-in (10.4 million).
Peacock, meanwhile, landed in fourth place for the night in the 18-49 demo (3.2/8), paced by a tough Wednesday night launch for “LAX.” Show posted just a 1.8 rating/5 share in the hour.
At 10 p.m., the race has become interesting, as CBS’ “CSI: NY” still dominates with adults 18-49, while ABC’s “Wife Swap” is nipping at NBC’s “Law & Order” heels. The story is different among total viewers, where “L&O” beat “CSI: NY” this week.
Over at UPN, netlet pulled its top Wednesday aud of the season (4.6 million). Number was led by “America’s Top Model,” which was second in the hour in women 18-34 (4.2/12) and third with women 18-49 (3.4/9).
UPN’s “Kevin Hill” also posted series-high auds (4.1 million).
Then there’s the WB, where the Frog was buoyed by the growth of “Jack & Bobby.” Show posted its top ratings since its premiere among viewers 12-34 (1.8/5) and adults 18-34 (1.6/4). “J&B” also landed its best-ever male demos — despite airing opposite the deciding World Series game.
“J&B” also improved WB’s perf on Wednesday at 9 p.m., where “The Mountain” had been airing. For the night, WB averaged 4.4 million viewers.
As for Comedy Central’s “Drawn Together,” show averaged 2.2 million viewers, holding on to a chunk of its “South Park” lead-in (2.9 million). Comedy Central was tops in cable among adults 18-49 in the 10 p.m. hour.