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Paradigm eyes Genesis

Deal would add a dozen agents, bring potent TV clients to co.

In a move that quickly amps up its television and feature businesses, tenpercentery Paradigm is negotiating to acquire the motion picture and TV literary boutique Genesis.

Genesis founding partners Jeffrey Benson, Ian Greenstein, Michael Margules and Stephen Rose will become part of Paradigm’s senior executive team.

Deal would add a dozen agents to Paradigm and also bring a potent TV client list. Genesis reps smallscreen talents like “24” creator/exec producer Joel Surnow; “One on One” creator/exec producer Eunetta Boone; “Two and a Half Men” creator/exec producer Lee Aronsohn and “Frasier” exec producer Lori Kirkland Baker.

Genesis also reps a raft of screenwriters including Charles Leavitt (“KPAX”) and Karen Lutz and Kirsten Smith (“Legally Blonde”).

Last year, Paradigm partnered with billionaire Tom Gores, the sibling of Paradigm topper Sam Gores, and announced the two would pay $45 million to buy the venerable MCA building as their shared headquarters. At the time, Sam Gores said his 25,000 square feet of real estate left open “a lot of room for growth.”

But despite its deep pockets, Paradigm appears to be focusing on core agency businesses, not ancillary markets that have tempted outfits like The Firm, which owns Pony sneakers and Virgin Cola, along with repping writers, directors and thesps.

All about the artists

“We’re never going to own a sneaker company or represent a car or a soda, because I think it takes the focus off the artists,” said Gores, of his plans to grow Paradigm.

“These guys at Genesis, they’ve got values that are symmetrical with Paradigm’s: They’re an artist-centered boutique, and so I think they’ll quickly blend in with our own culture.”

Imminent pact would allow greater access to material and shows for Paradigm’s talent list, which already enjoys some overlap with Genesis.

Paradigm client thesp Jon Cryer, for example, stars in Genesis client Aronsohn’s CBS skein, “Two and a Half Men”; Paradigm-repped thesp Alanna Ubach star in Genesis-repped scribes Lutz and Smith’s “Legally Blonde.”

Last October, Paradigm added former William Morris Agency co-head of motion pictures Robert Stein to its ranks.

(Dave McNary contributed to this report.)

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