SevenOneMedia head to reinforce marketing efforts
COLOGNE — TV group ProSiebenSat 1 Media has appointed Peter Christmann to its executive board.
Christmann will oversee marketing and distribution and also remain head of the broadcast group’s marketing subsid SevenOneMedia.
ProSiebenSat 1 CEO Urs Rohner noted that the appointment reinforced marketing and distribution efforts within the group.
Christmann has headed SevenOneMedia since 1999.
Following ProSiebenSat 1’s takeover by Haim Saban, the company has seen a major reshuffle among managers that started with the dismissal of Ludwig Bauer, head of TV operations. News channel N24’s managing director Claus Larass was replaced by group spokesman Torsten Rossmann, and head of web Sat. 1 Martin Hoffmann was replaced by Swiss TV entrepreneur Roger Schawinski.
Latter move was seen as the main cause for the exit of Sat. 1’s successful latenight show host Harald Schmidt, Germany’s answer to Jay Leno.
In related news, ProSiebenSat 1 has won a ruling from a Berlin court stopping Art-on-CD from distributing TV-Switch, which blocks commercial breaks and allows them to be replaced by content from third parties, such as hotels for their in-room TV sets.
ProSiebenSat 1 said the system violated broadcasting rights and exploited programming.
(Ed Meza in Berlin contributed to this report.)