Product placement giant Norm Marshall & Associates is expanding, teaming with marketing vet John Zamoiski to open a New York office to work more closely with Madison Avenue and its clients.
As part of the partnership, Zamoiski will serve as NMA’s marketing prexy and run the New York office, housed at 2 Park Ave.
He will focus on expanding the company’s full-service marketing opportunities, building relationships with content providers and forging strategic alliances with cable and broadcast television, theater, radio and other entertainment-based companies.
Zamoiski most recently served as prexy of Gem Entertainment, a division of the Gem Group. In 1995 he founded Vertical Mix Marketing, which was sold to the Gem Group in 2002.
Started with circus
Zamoiski spent 10 years as senior veep at Don Jagoda Associates and is a former chairman of the Promotion Marketing Assn. He started his marketing career with Ringling Bros. and Barnum & Bailey Circus.
As part of its 25th anniversary, Los Angeles-based Norm Marshall & Associates is changing its name to NMA Entertainment & Marketing.
“It’s the next logical step in our growth,” said founder Marshall. “The company is no longer about me and it’s no longer just about product placement.”
Devery Holmes will continue as NMA Entertainment’s prexy, overseeing the company’s corporate client roster from Los Angeles. She will lead NMA’s strategic marketing platforms of product integration, branded cross-promotions and entertainment publicity for corporate clients.
She will work with Zamoiski to expand strategic promotion opportunities for clients.
History of major deals
NMA Entertainment’s clients include General Motors, Heineken, Baskin-Robbins, Dunkin’ Donuts, Samsung, Chanel, Crown Royal and Xbox.
Until now, NMA has been best known as one of Hollywood’s largest product placement shops. It brokered deals for the appearance of General Motors cars in Warner Bros.’ “The Matrix: Reloaded” and BMW’s Z3 in MGM’s “GoldenEye.” Its other marketing deals include the “Shrek It Out” cross-promotion between Baskin-Robbins and “Shrek” and a pact between Heineken and New Line’s “Austin Powers” franchise.