XY.tv taps Patton for COO post

Exec previously a consultant for Boston-based channel

XY.tv, a fledgling cable network aimed at viewers under 30, has named Dennis Patton to the new post of chief operating officer. Patton spent the last 16 months as a consultant to the network.

Based in Boston, XY.tv gets its programming by commissioning young producers to tape off-the-cuff cinema-verite-type shows. Titles include “Common Ave.,” featuring man-in-the-street interviews; “Dinner,” focusing on bull sessions taking place over a meal; and “The Roomies,” following five young people in their daily lives, with interactivity that allows viewers to vote out, and replace, one or more of the principals.

Unlike almost all other basic-cable networks, XY.tv is free to cable operators. The network’s business plan, devised by founder, president and CEO John Garabedian, calls for all revenues to come from advertisers.

Before becoming a consultant to XY.tv, Patton was executive VP of marketing and new media for the National Geographic Channel.

From 1984-98, Patton held various executive posts at Chuck Dolan’s Rainbow Media Holdings.

At Rainbow, Patton launched MuchMusic, which became Fuse, and worked on the development of Prism SportsChannel. He also helped with the startup of Court TV and with the early launch of AMC. He eventually rose to senior VP of strategic planning and business development for Rainbow.