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WB ups marketing maven

Mastropasqua made veep of globa promos

Marketing exec Gaetano Mastropasqua has been appointed senior VP of corporate global promotions and partner relations for Warner Bros. Entertainment.

Based in Burbank, Mastropasqua will report directly to Diane Nelson, exec VP of global brand management, a division created recently to strategize across all divisions to handle the studio’s growing number of signature franchises, worldwide brands and event properties.

In the newly created post, Mastropasqua will work with the in-place promotion teams across the studio to create and maximize existing cross-company promotional and marketing opportunities with corporate partners on key properties and brands.

Exec joins Warners from his former post as president of Equity Marketing Inc. Before that, he spent seven years at American Express Travel Related Services, most recently as VP of global business development strategy.

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