Host to offer advice on multi-topic strip
NEW YORK — A Warner Bros. talkshow featuring Larry Elder has cleared on Viacom stations in anticipation of a fall launch.
Viacom Station Group exec VP and chief operating officer Dennis Swanson made the announcement along with Warner Bros. Domestic TV prexy Dick Robertson and Telepictures prexy Jim Paratore, who proclaimed the strip a firm go for September.
“The Larry Elder Show” has cleared on Viacom duopoly stations in Los Angeles, Philadelphia and San Francisco, among others.
Gabber had been a bandied about at last week’s NATPE confab as a possible replacement for King World’s faltering “Living It Up With Ali & Jack.” For its part, “Living It Up” has two-year contracts and recently hired a new exec producer, Maureen Fitzpatrick.
Elder previously hosted Warner Bros.’ “Moral Court” in 2000-01. He is also a well-known author and radio commentator.
“I think there’s a hole in the marketplace for a new show, and Larry’s the perfect guy,” Paratore said about the reunion.
Strip will be an hourlong, multi-topic show, with Elder dispensing advice.
“What works is when you take an existing show and breathe new life into it,” Paratore said. “It’s what we’re going to do with issue talk with Larry Elder.”