U’s ‘Home’ delivery set for Tribune TV

Lifestyle makeover series will reach 40% of country

NEW YORK — Tribune stations will serve as the launch group for Universal Domestic Television’s fall strip “Home Delivery.”

Lifestyle makeover series has been described as “Dr. Phil” meets “Trading Spaces”– a mixture of physical and emotional transformations. In discussing the show, U Domestic TV prexy Steve Rosenberg cited research that viewers who watch programs such as “Oprah” and “Dr. Phil” tend to watch “Trading Spaces” and “Queer Eye”-type makeover programs.

“Our main focus is combining the best elements of daytime talk with the enormously popular lifestyle format,” said Rosenberg. On the hybridized aspect, he explained, “You need to find a new way to tell stories and hit those emotions in a format that is different. Combining these two is really something that will really break through.”

Tribune universe covers 40% of the country and includes stations WPIX New York, KTLA Los Angeles and WGN Chicago.

“This show is a great fit with our other successful daytime programming and will be very appealing to our viewers across the country,” said Patrick Mullen, prexy of Tribune Broadcasting.

“Home Delivery” was one of two possible selections to fulfill an agreement between Tribune and Universe, along with a talkshow from sisters Jennifer and Lynda Lopez. Latter is still in development, and Rosenberg said UDT was “moving forward with a tremendous amount of faith.”

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