NEW YORK — “Home Delivery” became the first casualty of the syndie season Tuesday as NBC U pulled the plug on the reality makeover skein after just seven weeks.
Last week the show earned a 1.1/3 in metered markets, its lowest mark of the season. That figure was down 31% from the skein’s average lead-in and down 27% from the time-period average a year ago.
When its numbers slipped, the fate of “Delivery” was sealed because the show originally came out of a deal between Universal Domestic TV and the Tribune TV stations last fall.
But that was before NBC bought U, giving the studio access to the NBC-owned stations. The combined NBC Universal didn’t need the Tribune stations any more as outlets for its syndie development.
“Delivery’s” national rating for the season is a 1.0, putting it in a six-way tie for 87th place among all syndie skeins. Its season-long rating in each of three major demos — adults 18-34, 18-49, and 25-54 — is 0.5.
Repeats and repackaged episodes of “Delivery” will air until the end of the season, except during the November and February sweeps, when originals will air.
During the week of Oct. 18-24, “Delivery” did increase its national rating 10% to a 1.1.
King of syndie world
But that week the real winner was King World, which had six of the top seven shows, the first time any distributor has engineered that achievement.
“Wheel of Fortune” (8.4) led the King World pack, followed by “Oprah Winfrey” (7.5), “Jeopardy” (6.9), “Everybody Loves Raymond” (6.3), “Dr. Phil” (5.3), and “CSI” (5.3). (WB’s “Friends” was tied for fifth at 5.3).
The “Jeopardy” figure is down 20% from the previous week, as the gameshow aired a kids week instead of episodes with long-running champ Ken Jennings.
Among freshman skeins, “The Insider” (unchanged at its series high of 2.6) became the No. 3 newsmag, sliding ahead of “Access Hollywood” (down 8% to 2.4) for the first time. “Jane Pauley” rose 7% to 1.5, while “Pat Croce” fell 14% to 0.6. “Tony Danza” (1.3), “Larry Elder” (0.9) and “Life & Style” (0.5) were unchanged.
Syndie ratings suffered overall as baseball playoffs caused preemptions in some markets, as did local election specials and candidate debates.
The playoffs did have one positive externality where syndie strips are concerned. Lots of men up late at night equals lots of eyeballs for dating shows, as “Blind Date” rose 22% to 1.1 and “Elimidate” went up 11% to 1.0.